Why do we watch the Superbowl? Well, some of us (that would be me, one female in a family
of 5 males) had no choice. I used to enjoy shopping on Superbowl Sunday afternoon - Nordstroms
was deserted.
But the ads frequently command attention - and as a public service, here's a link to Slate's
compilation of Superbowl 2013's ads.
http://www.slate.com/articles/
One of the most notable ads of all time was when Steve Jobs/Apple introduced the Macintosh in 1984 - and the ad agency (Chiat/Day, Director was Ridley Scott, who had just directed Blade Runner), cleverly connected with George Orwell's novel 1984 to make a point about breaking free from the restraints of IBM's computing. Haha. Now everyone is trying to break free
from Apple's lock on the market. Plus ca change, etc. They ran this expensive ad only one time - at the Superbowl - and it made its mark. Of course, since the arrival of YouTube, we can see everything, so the "only one time" airing no longer has teeth. Amazing - nearly 30 years ago.
Here it is:
Apple Macintosh Think Different 1984 Super Bowl ... - YouTube
Feb 6, 2011 - Uploaded by sportsmetro
Aired only once on January 22, 1984, Apple introduced the Macintosh computer to a global audience for the Super Bowl in which is considered one of the most famous television commercials in history ....
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